From the monthly archives:

February 2008

Off the Record — Not for Attribution: The Rules

Reporters and interview subjects frequently clash in confusion when trying to reach agreement on what can and cannot be quoted. I’ve sat through endless and circular arguments by both hacks and flacks in press clubs and bars about the Rules of Attribution. Few subjects result in more argument, misinformation, and frustration. Let’s start with Off […]

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How to Write a Press Release

or News Release if you are a purist. Here’s a guide to writing a Press Release. It’s meant to help people who have never done one before. After I’ve given you a workable blueprint I’ll include a few words about why you might want to rethink why you are writing the thing in the first […]

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