From the monthly archives:

August 2010

How Much Does Media Training Cost?

I’ve had a few people ask me just what goes on during a Media Training Seminar since I posted the article How to Survive the Media Interview. Some were nervous about the idea of practicing the techniques in front of others, of being videotaped, of hearing the sound of their own voice. Others wanted to […]

Read the full article →

Using CleanBottle to Illustrate Strategic Communication

A lot of people and organizations have trouble grasping the basic principles of Strategic Communications and Marketing. I recently ran across a real life marketing phenomenon that goes a long way to graphically explaining the concepts. CleanBottle is a plastic water bottle for bicyclists, runners, hikers and others that solves a gross problem with ordinary […]

Read the full article →