Marketing Plans

Although similar in concept to Communication Strategies, Marketing Plans are focused on selling, whether it be products or ideas.

A marketing plan requires a precise description of the product and who it will be sold to.  It also defines the competition and its characteristics and sets out the sales or delivery methods the organization will use.

Marketing Plans are an essential part of a company’s Business Plan and receive the most scrutiny from potential investors.  But it should also be treated as a living document to guide the day to day activities of sales staffs and communication departments.

For organizations that want to disseminate a central message or effect some sort of societal change the Marketing and Communication Strategies can be considered the same thing.